With the DAYY and Bora Bora Studios, we built a mobile-first platform that reflects the brand’s refined essence—editorial in tone, fluid in navigation, and rigorous in performance. Rooted in the distinct positioning of The ORGANICS by Red Bull, the site translates natural quality and sophisticated taste into a digital experience that feels both premium and accessible. We designed a streamlined content architecture that guides users intuitively through the range of products and brand values, while implementing a scalable visual system that echoes the organic ethos across every touchpoint. From typography to micro-interactions, every element was crafted to convey clarity, elegance, and trust—ensuring the digital brand speaks with the same confidence as the product itself.
https://www.dayy.com/en/case/the-organics-translating-a-refreshing-identity-into-a-bold-platform